Title: "Disruption: Social Media Changing the World"
Call number: F270/4126
Synopsis: "Disruption: Social Media Changing the World" primarily explores the transformative changes in social dynamics, individual behavior, and mindset brought about by the advent of the new era of social media. It also delves into the corresponding changes that businesses need to make in response.
The book begins by discussing two typical behaviors in the era of social media: defensive behavior and self-promotion. It then illustrates the powerful impact of social media through specific examples, such as Barack Obama's election as president. The subsequent chapters explore the influence of social media on individuals and businesses, as well as the measures that individuals and businesses should take in response to this influence. In the face of a new era, constant adjustment and change are necessary to avoid being eliminated in fierce competition.
This book offers fresh perspectives and insightful analysis, making it suitable for individuals from various backgrounds who aspire to stand out in the era of social media. It is also a valuable resource for marketing professionals seeking to enhance their strategies in this evolving landscape.
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