DATA-ISM

Author: Steve Lohr
Publisher: CITIC Publishing House
Subtitle:(A Disruptive Revolution Happening in Decision Making, Consumer Behavior, and Almost Every Field!)
Original Title: "Data-ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else"
Publication Year: 2015-10-1
ISBN: 9787508653716

According to an estimate, 90% of all data in human history has been generated in the past two years. In 2014, International Data Corporation predicted that the data universe had grown to 4.4 zettabytes. If this massive amount of information were stored on Apple's iPad, the stacked iPads would reach two-thirds of the distance from the Earth to the Moon. This indicates that we have entered the era of big data.

Coal, iron, and oil were the three major productive assets driving the process of the Industrial Revolution. In the era of the information economy, the primary raw material is now big data.

In the book "Data-ism," the author explains how big data technology will trigger a new revolution, fostering increased economic efficiency and innovation. Massive datasets, on the scale of the internet, will be used across almost every field, industry, and enterprise for exploration, prediction, and improved efficiency. "Data-ism" focuses on young entrepreneurs at the forefront of the data science field, as well as industry giants like IBM, who are making significant bets on data science for their company's prospects.

The book also discusses how the new technological revolution will change the way humans make decisions - relying more on data and analysis rather than intuition and experience. Similarly, it will transform the nature of leadership and management.

For readers, this book serves as an industry guide, predicting industry trends and providing detailed explanations on how individuals and organizations should utilize, protect, and manage big data to stay resilient in an unpredictable future.

The era of data-ism has arrived. Are we prepared to handle its benefits and challenges?